This is the big new feature, and Apple is placing a lot of emphasis on it. The iPhone 16 has been designed to be the iPhone that best accommodates Apple, although it will be available with future updates on previous models. Apple was already mentioned during last June's Keynote announcing the new features of iOS 18.
Here are some of the features of Apple:
Private Cloud Compute: Apple is adamant that its AI will be the only one in the world to protect your privacy. This system will not only allow your iPhone to adapt to your behaviour and usage habits to assist you in using your device, but also keep your data confidential. No data will be shared with the brand.
Chat GPT: Need to summarise a meeting and then send a summary email to your boss? No problem, Chat GPT will take care of it. Whether from text or even an audio recording, Apple Intelligence and Chat GPT will summarise everything for you. You can even ask them to change the tone of your text to make it more professional and formal.
Notification summaries: Apple Intelligence will highlight the part of the message that interests you within the notification itself. Even in a long message, it will be able to highlight the main information, such as the time of an appointment, for example. Also, no more sorting notifications by order of arrival. Apple Intelligence will sort your notifications in order of importance, based on your habits.
Emoji on demand: Can't find the emoji you need? No problem, just describe it and Apple Intelligence will create it for you!
Photo search: Can't find a photo in your photo library? No problem, just describe your photo to your device and it will find it instantly!
Siri: When it comes to Siri, Apple provides a more "natural and personal" experience, with more human-like interaction. Just speak to it normally, without worrying about how you phrase things to be understood. You can stumble over your words or correct yourself, and Siri will understand you. You can also write to Siri if you can't speak to it.
Smart camera: Apple Intelligence will also be integrated into your camera thanks to visual recognition. For example, simply take a photo of a restaurant's front window and your device will suggest its menu! Or, if an event poster catches your eye, take a photo of it and your iPhone will give you the location, date and details, even offering to add it to your calendar.
In terms of availability, however, you'll have to wait, as Apple Intelligence will only be available in English from October, with full roll-out (for the English version) in December. For France, you'll have to wait until 2025!